Tesco commissioned local designers to make the bags more fashionable for greater consumer adoption and social versatility. The bags then became fashion statements as well as environmental ones.
Customers are financially rewarded for not using plastic bags, as Tesco Club Card points are awarded to “green” customers.
- In 14 months, 1 billion plastic bags were saved.
- In 23 months, 2 billion plastic bags were saved.
- Increase in profit from sale of bags
- Excellent PR to build Tesco’s reputation as an ecofriendly retailer in the marketplace
Read more about Tesco’s green carry bag initiative.
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