Why Jute?

The Jute plant is one of India’s biggest exports, and for good reason. The versatility of the plant rivals only cotton in its range of applications across many industries, from food to textiles to wood. It is the second most important vegetable fibre after cotton, in terms of usage, global consumption, production, and availability.


Jute fibre is strong, durable and highly tensile. This makes for tough products and the fibres can also be re-purposed from old products into new products.

Jute’s adaptability means that it can be blended with other fibres such as cotton or wool to create hybrid materials.


Jute is a hardy, rain-fed crop with little need for fertilizer or pesticides, good for the land. It is typically grown as an off-season crop that supplements growers’ income, good for farming communities. Everyone wins.

Jute can meet most of the world’s need for wood, as an alternative material it helps prevent ongoing deforestation by industrialisation.


Jute not only breaks down naturally, it acts as a fertiliser when it degrades, enriching the soil it is disposed in.

The same can’t be said for the environmental scourge of the 21st Century, the plastic bag.

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